The Impact of Google Algorithm Updates on SEO
When Google introduced an algorithm change in 2013, the rules of SEO writing changed. Below are a few of the essential things to remember In the event you are a freelance writer that concentrates on supplying this sort of content.
Keywords are not the focus anymore. This is because after Google dug through a lot of data, their research team discovered that ranking a site highly merely on targeting keywords is easy to do. They also realized that spammers use this trick and thus churn out a great deal of garbage content. Hence, Google made tougher rules for ranking the websites predicated on churned content and also the targeted keywords. They require variety in the content you provide and the keywords you use. They also require that you begin utilizing branded anchor text.
The modifications in Google algorithms require that you do not use one keyword on your anchor text many times. For the same reason they require that you don’t use some keywords targeted in the content to fill your website, they don’t want you to the same in the anchor text. They demand that you be creative and use variety. You should not use an exact match anchor text and spam sites are known for this. Most of the exact anchor text does not use correct grammar. However, because there are lots of searches conducted for these words, most spammers still use them.
The rationale behind this is that no respectable company like linknow media bbb wants any grammatical errors or misspelled words on their website. If you’re doing so; you risk the sinking of your website’s rankings.
The latest updates in Google algorithms are to punish the sites that employ SEO tactics which are illegal and reward those which serve their visitors well. The main goal of these updates was to reduce the hacking and spamming while giving webmasters the tools they required to fix websites which were hacked.
The key point is that Google is tracking how you build backlinks and you might be in hot soup should you have many non-relevant or low carb backlinks to your site. Google is also tracking how fast you build backlinks. If your site is new and you get spikes all of a sudden, Google raises a red flag. It might ignore your backlinks and will likely sandbox the website.
The points above are the many ways in which Google Algorithms have influenced SEO that any search engine optimization firm must be conscious of. The primary idea is that it is getting more difficult to rank highly in SERPs that opens opportunities for digital advertising and web design firms like Linknow media bbbwhich offer quality Linknow reviews and articles.