Pay per call is a marketing idea that includes using different marketing adverts on a site and then you are supposed to make payments to the marketing company according to the number of calls that different clients make towards your firm to ask about the product you advertised. The tracking of action going on as triggered by the adverts which have been put up on the web pages of the marketing company’s site is made by the pay per call software which analyses the activity and comes up with a report about how many calls were made by interested customers so that you can pay for them.
There are many advantages of applying the call tracking application onto your pay per call marketing strategy. First, there is the aspect of call routing whereby the software analyses different data items relating to the caller such as geographical location, the time of the day and the details provided by the caller to an automatic call assistant so that he can be redirected to the relevant agent who can address his concerns and provide information that will help him. The software allows you to understand the main areas from where most calls are coming in, and you will, therefore, focus your marketing attempts there and ignore locations that generate almost no interest in the ads.
The second benefit is that there call tracking capability which is used to analyze the activity rates of all the marketing ads you have placed on different websites so that a report is generated to show the most effective and least effective ads that your company is running on the marketing platforms. The good thing of this feature is that you will be able to use more resources on the adverts which prove to be effective in bringing in valuable traffic in terms of high calls being made y potential customers while you also do away with the other ads which have made the least impact on the marketing strategy so that you do not waste money.
Another advantage is that there is call retention which helps you to keep your customers impressed even if there are no available agents to attend to them and this will help to get feedback by using the voice systems to get feedback from them.
The last advantage is that the software collects a lot of data that you can use when you want to create better marketing adverts that will now only address the particular interests every client has depending on the feedback each one of them gave during the calls. When you customize your ads for your specific consumers, you create a strong bond between them and your firm such that they develop a loyal attraction to your product.